Spydus Search Results - Subject: marketing -- management (Keywords)

For the culture : the power behind the world's most successful brands, from Apple to Beyoncé / Marcus Collins.

Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
Author: Collins, Marcus
Published: London : Macmillan, 2023.
288 pages : illustrations ; 24 cm

Saltdean Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.8 - In-transit from Coldean Library to Saltdean Library (Set: 27 Mar 2024) - 95000000118912

Community is your currency : 10 steps to creating an engaged following & standout brand online / Daisy Morris.

Are you looking to supercharge your business and grow your online community? The key to a booming business is your community. Founder of social media consultancy The Selfhood, Daisy Morris, is here with the ultimate guide for all the side-hustlers, creators, business owners and freelancers looking to build a genuine community on social media. This book drops the jargon - Daisy will teach you how to take your community on a journey.
Author: Morris, Daisy
Published: London : Yellow Kite, 2023.
256 pages : illustrations (black and white) ; 22 cm

Hove Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Onloan - Due: 26 Oct 2023 - Lost copy (Set: 09 Feb 2024) - 95000000111764
Jubilee Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Available - 95000000111673
Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Business Collection (Set: 04 Sep 2023) - Onloan - Due: 21 May 2024 - 95000000111674
Portslade Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Available - 95000000111370

Using social media for work : how to maintain professional etiquette online

An easy to read, pocket-sized guide that can be dipped into for advice, tips and guidance - perfect for reading in a lunch break or on a commute. It is the ultimate etiquette guide for anyone nervous about using social media in professional settings, including: top tips, common mistakes and advice on how to avoid them, summaries of key points, and lists of the best sources of further help.
Published: London : Bloomsbury Business, 2023.
96 pages ; 18 cm.
Business essentials

Hove Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Available - 95000000127480

How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood.

A step-by-step guide to creating a successful marketing plan, from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.
Author: Westwood, John, 1947-
Seventh edition.
Published: London : KoganPage, 2022.
288 pages : illustrations (black and white).
Creating success

Hove Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.802 - Available - 95000000070610
Jubilee Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.802 - Onloan - Due: 16 Dec 2023 - Lost copy (Set: 10 Mar 2024) - 95000000069604

Break the Internet : in pursuit of influence / Olivia Yallop.

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they - and how do you become one? 'Break the Internet' takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025. Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'.
Author: Yallop, Olivia
Published: London : Scribe UK, 2022.
288 pages ; 20 cm

Jubilee Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Onloan - Due: 26 Jun 2023 - Lost copy (Set: 21 Sep 2023) - 95000000075127

The ultimate digital marketing book : succeed at SEO and search, master mobile marketing, get to grips with content marketing / Nick Smith, Jane Heaton.

If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, 'The Ultimate Digital Marketing Book' is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately.
Author: Smith, Nick
Published: London : Teach Yourself, 2022.
480 pages ; 22 cm

Hove Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Onloan - Due: 05 Jun 2024 - 95000000087565
Jubilee Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Onloan - Due: 06 Aug 2023 - Lost copy (Set: 01 Nov 2023) - 95000000087200

Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns

This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future.
Author: Ryan, Damian
Fifth edition / Damian Ryan.
Published: London : KoganPage, 2021.
xxii, 426 pages : illustrations (black and white) ; 24 cm

Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Onloan - Due: 20 Jan 2023 - Lost copy (Set: 19 Apr 2023) - 95000000031751

A guide to social media marketing : the easyway : market and enhance your business through social media / Michael Lane ; editor, Roger Sproston.

In 2020, if you lack a credible social media presence then you will be missing out on potential business growth. Social media is the first location that people look to when it comes to discovering new businesses. In this comprehensive guide you will discover what is involved in putting together an effective marketing strategy, how each platform can be incorporated into your plan and what you need to be doing to stay effective and relevant.
Author: Lane, Michael, 1951-
Published: ©2021
Published: [Brighton] : Easyway Guides, [2021]
158 pages ; 21 cm

Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Available - 95000000017565

I am my brand : how to build your brand without apology / Kubi Springer.

'I Am My Brand' is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers, and executives.
Author: Springer, Kubi
Published: London : Bloomsbury Business, 2021.
304 pages : illustrations (black and white) ; 20 cm

Hove Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.827 - Onloan - Due: 05 Jun 2024 - 95000000085834

Instagram rules : the essential guide to building brands, business and community / Jodie Cook.

Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it efficiently? Social media expert Jodie Cook breaks it down into 125 bite-sized rules - making Instagram an easy and effective method for expanding your venture. Whether you're a complete novice, short on time or want to improve your engagement, this book provides over 100 informative rules and short pieces of advice that apply to any small business. From planning a social media strategy and creating content, to harnessing community and managing growth, Jodie takes you through the most important aspects of running a professional account.
Author: Cook, Jodie
Published: London : White Lion Publishing, 2020.
256 pages : illustrations (colour) ; 21 cm

Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Onloan - Due: 11 Oct 2021 - Lost copy (Set: 13 Jan 2022) - 95000000029429
Jubilee Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Missing Shelf Check (Set: 28 May 2023) - Missing copy (Set: 28 May 2023) - 95000000097947

Digital marketing for dummies / Ryan Deiss, Russ Henneberry.

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers.
Author: Deiss, Ryan
Second edition.
Published: Hoboken : John Wiley & Sons, Inc., 2020.
368 pages ; 25 cm

Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Onloan - Due: 25 May 2024 - 95000000029514

#StandOutOnline / Natasha Courtenay-Smith ; foreword by Emma Gannon.

Whether you are a solopreneur, expert or authority or an employee, what you are saying online has a huge impact. Every professional niche is populated by its stars, those who have used digital, content creation, positioning and imaging to brand themselves and set themselves apart from their competition. Meanwhile, their competitors look at them with a mix of awe and envy. How, they wonder, has this person done this? How have they become so well known? Do they really know more than I do? And why is this person getting all the opportunities instead of me? #StandOutOnline shows everyone from solopreneurs to mumpreneurs to executives, coaches and practitioners how to build a strong personal brand and become the visible expert and authority of their industry/niche.
Author: Courtenay-Smith, Natasha
Published: London : Piatkus, 2020.
260 pages : illustrations (black and white) ; 20 cm

Jubilee Library - (Brighton and Hove City Libraries) - Adult NonFiction - 650.1 - Onloan - Due: 04 Jun 2024 - 95000000010784

Influencers & revolutionaries : how innovative trailblazers, trends and catalysts are transforming business / Sean Pillot de Chenecey.

With this volume, understand the movements that are affecting today's businesses and learn about the future innovations and trends that have the potential to make or break organisations in the new world of never normal.
Author: Pillot de Chenecey, Sean
Published: London : Kogan Page Limited, 2020.
xii, 276 pages ; 22 cm.
Kogan Page inspire

Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 658 - Available - 95000000029344

Social media secrets / Carolyn Boyes, MA (Hons), DCH.

The social media secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of social media for business.
Author: Boyes, Carolyn
Published: London : William Collins, 2020.
128 pages ; 20 cm.
Business secrets

Jubilee Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Onloan - Due: 04 Jun 2024 - 95000000097918

Oversubscribed : how to get people lining up to do business with you / Daniel Priestley.

Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? In this book, entrepreneur and author Daniel Priestley explains why and, most importantly, how. This is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
Author: Priestley, Daniel
Second edition.
Published: Chichester, West Sussex : Capstone, 2020.
224 pages ; 23 cm

Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 658.8 - Onloan - Due: 04 Jun 2024 - 04513424

Social media marketing for dummies

This guide to social media marketing helps readers select the right social media outlets for a campaign, set up compelling pages for a product or service, and optimize them to attract clicks and customers.
Author: Singh, Shiv
Fourth edition / Shiv Singh and Stephanie Diamond.
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., 2020.
416 pages : illustrations (black and white)

Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Onloan - Due: 20 Jan 2023 - Lost copy (Set: 19 Apr 2023) - 95000000029459

The business of getting business : the digital marketing guide for small businesses / Manausa Joe.

The Internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? 'The Business of Getting Business' will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed.
Author: Manausa Joe
Published: London : LID Publishing, 2020.
224 pages ; 22 cm

Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Reservation Allocation Expired (BHCC) (Set: 02 Mar 2024) - 95000000011888

Alchemy : the magic of original thinking in a world of mind-numbing conformity / Rory Sutherland.

Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put tables outside your café, even when it's raining? Why is stripy toothpaste made stripy? Leading ad-man, renowned cultural commentator and self-confessed greedy anthropologist Rory Sutherland offers stories and insights from an extraordinary career in advertising and further examples of consumer oddities to present an array of fascinating ideas that will improve the way we look at our lives, our work and the world around us.
Author: Sutherland, Rory, 1965-
Published: London : WH Allen, 2020.
xii, 371 pages : illustrations (black and white) ; 20 cm

Jubilee Library - (Brighton and Hove City Libraries) - Adult NonFiction - 659.1019 - Available - 95000000065690

Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell.

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured.
Author: Cornwell, T. Bettina
2nd edition.
Published: London : Routledge, 2020.
xiii, 260 pages : illustrations (black and white) ; 24 cm

Jubilee Library - (Brighton and Hove City Libraries) - Adult NonFiction - 659.285 - Available - 95000000014701

Book of branding : a guide to creating brand identities for startups and beyond / by Radim Malinic.

Author: Malinic, Radim, 1978-
Published: [London] : Brand Nu, 2019.
253 pages : illustrations (colour) ; 21 cm

Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 658.827 - Available - 04514398

The event manager's bible : the complete guide to planning and organising a voluntary or public event / D.G. Conway.

If you are responsible for a voluntary or public event, you will want it to go safely and well. This book will help you to research, plan, organize, manage and deliver any event, match, show, tournament or function, which will be attended by more than a handful of people.
Author: Conway, Des
Third edition.
Published: London : Robinson, 2019.
viii, 316 pages : illustrations (black and white) ; 24 cm

Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 394.2068 - Available - 04514352
Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 394.2068 - Available - 95000000098264

Digital marketing

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
Author: Chaffey, Dave, 1963-
Seventh edition / Dave Chaffey, Fiona Ellis-Chadwick.
Published: Harlow, England : Pearson, 2019.
xxx, 545 pages : illustrations (black and white, and colour) ; 27 cm

BIMM - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Available - 04493410
BIMM - (Brighton and Hove City Libraries) - BIMM ANF - 658.872 - Available - 04493409

How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood.

A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan. This book provides a step-by-step guide to formulating a successful marketing plan.
Author: Westwood, John, 1947-
6th edition.
Published: London : KoganPage, 2019.
ix, 177 pages : illustrations (black and white) ; 22 cm.
Creating success series

Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 658.802 - Available - 04476678

Instagram 2019 marketing : secrets to growth your brand, be an influencer of millions and advertising your business with this guide on social media marketing / Jack Gary.

Author: Gary, Jack
Published: [Place of publication not identified] : [publisher not identified], [2019]
Published: ©2019
136 pages ; 21 cm

Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Available - 04514400

Digital marketing for businesses in easy steps / Jon Smith.

Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again. Marketing your products and services online doesn't have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. This practical book guides you through the essential steps you need to take to set your digital strategy and get it right first time.
Author: Smith, Jon
2nd edition.
Published: Leamington Spa, Warwickshire, United Kingdom : In Easy Steps, 2019.
264 pages : illustrations (colour) ; 23 cm

Jubilee Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Available - 95000000010267

Social media success for every brand : the five storybrand pillars that turn posts into profits / Claire Diaz-Ortiz.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
Author: Diaz-Ortiz, Claire, 1982-
Published: Nashville : HarperCollins Leadership, 2019.
144 pages

Jubilee Library - Business and IP Centre - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Onloan - Due: 15 May 2023 - Lost copy (Set: 10 Aug 2023) - 95000000029312

Digital marketing made simple : a jargon free review of theory, tools & leveraging human psychology to sell more / Constantin Singureanu.

Author: Singureanu, Constantin
Published: [Place of publication not identified] : [Constantin Singureanu?], [2018]
Published: ©2018
312 pages ; 23 cm

BIMM - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Available - 04493600
BIMM - (Brighton and Hove City Libraries) - Adult NonFiction - 658.872 - Available - 04493601

Digital marketer / Eileen Brown, Betsy Aoki.

This text is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success; and how to take the next steps in your digital marketing career.
Author: Brown, Eileen
Published: London : BCS, 2018.
176 pages ; 20 cm.
BCS guides to IT roles

Jubilee Library - (Brighton and Hove City Libraries) - Adult NonFiction - Onloan - Due: 16 Dec 2023 - Lost copy (Set: 10 Mar 2024) - 04458413

Instagram for business for dummies / Jennifer Herman, Eric Butow, Corey Walker.

Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. This title shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand.
Author: Herman, Jennifer H., 1979-
Published: Hoboken, NJ : For Dummies, 2018.
312 pages

Jubilee Library - (Brighton and Hove City Libraries) - Adult NonFiction - 658.82 - Onloan - Due: 08 May 2021 - Lost copy (Set: 10 Aug 2021) - 04491298

#StandOutOnline / Natasha Courtenay-Smith ; foreword by Emma Gannon.

Whether you are a solopreneur, expert or authority or an employee, what you are saying online has a huge impact. Every professional niche is populated by its stars, those who have used digital, content creation, positioning and imaging to brand themselves and set themselves apart from their competition. Meanwhile, their competitors look at them with a mix of awe and envy. How, they wonder, has this person done this? How have they become so well known? Do they really know more than I do? And why is this person getting all the opportunities instead of me? #StandOutOnline shows everyone from solopreneurs to mumpreneurs to executives, coaches and practitioners how to build a strong personal brand and become the visible expert and authority of their industry/niche.
Author: Courtenay-Smith, Natasha
Published: London : Piatkus, 2018.
260 pages : illustrations (black and white) ; 24 cm

Jubilee Library - (Brighton and Hove City Libraries) - Adult NonFiction - 650.1 - Business Collection (Set: 30 Jul 2021) - Onloan - Due: 22 Nov 2021 - Lost copy (Set: 24 Feb 2022) - 04490417