The elements of choice : why the way we decide matters
Johnson, Eric J.2022
Books
Choice architects have amazing power, and when you become aware of their influence, you see it everywhere. Knowing about their tools changes you. You realise that when you present choices to other people, you wield influence. Whether you know it or not, you can coerce influence already. This book doesn't simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like - that is, both moral and effective.
Main title:
The elements of choice : why the way we decide matters / Eric J. Johnson.
Author:
Johnson, Eric J., author
Imprint:
London : Oneworld, 2022.
Collation:
390 pages : illustrations (black and white), maps (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780861541188 (hbk. :)
Language:
English
Subject:
BRN:
1197171