I'd like the world to buy a Coke : the life and leadership of Roberto Goizueta
Greising, David, 1960-1998
Books
In 1960 Roberto Goizueta fled his native Cuba with $20 in his pockets and 100 shares in Coca Cola. He went on to become a chairman and chief executive of the company. This book offers a biography and a business profile of Goizueta.
Author:
Imprint:
New York ; Chichester : Wiley, 1999.
Collation:
352p. : ill.
Notes:
Originally published: 1998.Includes bibliographical references and index.
ISBN:
9780471345947 (pbk)
Language:
English
Subject:
BRN:
15084