Promoting and marketing events : theory and practice
Jackson, Nigel A.2013
Books
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To effectively promote an event, it is essential to understand marketing, but also to recognise that it is not just consumers who are the audience, and that other publics who may not necessarily attend can have a fundamental effect on the success of an event as well.
Main title:
Promoting and marketing events : theory and practice / Nigel Jackson.
Author:
Imprint:
London : Routledge, 2013.
Collation:
xx, 254 pages : illustrations (black and white) ; 25 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780415667333 (pbk)
Dewey class:
394.2068
Language:
English
BRN:
1563970