Strategic event creation
2014
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Changes in the wider environment have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and, of course, an ever more competitive event marketplace. Couple these with CSR, social media, globalisation and technology and the reasons event creation is now a strategic and multilayered responsibility are clear. 'Strategic Event Creation' is a contemporary textbook that recognises and articulates this changed reality for students and professionals.
Main title:
Strategic event creation / [edited by] Liz Sharples, Phil Crowther, Daryl May and Chiara Orefice.
Author:
Imprint:
Oxford : Goodfellow Publishers Ltd, [2014]©2014
Collation:
xiv, 290 pages : illustrations (black and white) ; 25 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781910158074 (pbk. :)
Dewey class:
394.2068
Language:
English
BRN:
1833728