Event planning and management : a practical handbook for PR and events professionals
Dowson, Ruth2015
Books
The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.
Main title:
Event planning and management : a practical handbook for PR and events professionals / Ruth Dowson & David Bassett.
Author:
Dowson, Ruth, authorBassett, David, 1975-, authorChartered Institute of Public Relations, associated with work
Imprint:
London : KoganPage, 2015.
Collation:
xv, 310 pages : illustrations (black and white) ; 24 cm.
Series title:
Notes:
At head of title: CIPR.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780749471392 (pbk. :)
Dewey class:
394.2
Language:
English
BRN:
1849654