Digital marketing
Chaffey, Dave, 1963-2019
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Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
Main title:
Author:
Chaffey, Dave, 1963-, authorEllis-Chadwick, Fiona, author
Edition:
Seventh edition / Dave Chaffey, Fiona Ellis-Chadwick.
Imprint:
Harlow, England : Pearson, 2019.
Collation:
xxx, 545 pages : illustrations (black and white, and colour) ; 27 cm
Notes:
Previous edition: 2016.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781292241579 (pbk. :)
Dewey class:
658.872
Language:
English
Added title:
BRN:
1889825