Business for punks : break all the rules - the Brewdog way
Watt, James (Founder of BrewDog)2016
Books, Manuscripts
Go fast or go home. Forget sales. Be a selfish bastard and ignore advice. These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for three years running. Created by a pair of young Glaswegians with a passion for beer, it has catalysed a craft ale revolution, gone global - and inadvertently created a whole new approach to business. Here, BrewDog co-founder James Watt bottles the essence of their success. From finances to marketing this is an anarchic, indispensable guide to thriving in business on your own terms.
Watt, James (Founder of BrewDog), author
London : Portfolio Penguin, 2016.
256 pages ; 20 cm
Originally published: 2015.
9780241290118 (pbk)
English
2216700