Using semiotics in retail : leverage consumer insight to engage shoppers and boost sales
Lawes, Rachel2022
Books
Highly practical and accessible in approach, and written by one of the original founders of commercial semiotics, this book shows retailers of all sizes how to upgrade their marketing. Taking the reader step-by-step through areas such as how to design exciting online shopping experiences and modifying shopper behaviour to stimulate unplanned purchases and increase engagement with new brands, it features numerous case studies and examples from brands including Unilever, Selfridges and Waitrose.
Main title:
Author:
Lawes, Rachel, author
Imprint:
London : KoganPage, 2022.
Collation:
xxii, 274 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781398603820 (pbk. :)
Language:
English
BRN:
2255637