Intellectual property and the law of ideas
Saunders, Kurt M.2023
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Ideas are the fuel of industry and the entertainment business. Likewise, manufacturers receive suggestions for new products or improvements to existing products, and retailers frequently receive ideas for new marketing campaigns. Many ideas are not new and may be used by anyone without the risk of incurring any legal liability, but some ideas are novel and valuable. If the originator of a potentially useful idea does not have the financial resources to exploit the idea, he or she may submit it to another, with the expectation of receiving compensation if the idea is used. Although an extensive body of intellectual property law exists to protect the rights of inventors, authors, and businesses that own valuable brands or confidential proprietary information, raw ideas receive no protection.
Main title:
Intellectual property and the law of ideas / Kurt Saunders.
Author:
Saunders, Kurt M., author
Imprint:
London : Routledge, 2023.
Collation:
72 pages ; 22 cm.
Series title:
Notes:
Originally published: 2021.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780367708092 (pbk. :)
Dewey class:
346.048
Language:
English
BRN:
2600443