Alien thinking : how to bring your breakthrough ideas to life
Bouquet, Cyril2021
Books
How did a balloonist circumnavigate the earth without fuel? How did an inventor design a device that creates electrical power from human footsteps? How did the WHO figure out how to treat and reduce the transmission of Ebola? They all used alien thinking. For over a decade, innovation experts Cyril Bouquet, Jean-Louis Barsoux and Michael Wade have studied individuals around the world who have made leaps of creative genius. Their research shows that they are five patterns of thinking that distinguish true innovators from the rest of us. These five patterns are marked by a flexibility and a freshness of approach that transcends conventional problem-solving: attention; levitation; imagination; experimentation; and navigation.
Main title:
Alien thinking : how to bring your breakthrough ideas to life / Cyril Bouquet, Jean-Louis Barsoux, Michael Wade.
Author:
Imprint:
London : Penguin Business, 2021.
Collation:
256 pages ; 24 cm
ISBN:
9780241481974 (hbk. :)
Dewey class:
153.35153.35 BOUQ
Language:
English
Subject:
BRN:
4975856