Event audiences and expectations
Mackellar, Jo2017
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'Event Audiences and Expectations' examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the text offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement.
Main title:
Event audiences and expectations / Jo Mackellar.
Author:
Mackellar, Jo, author
Imprint:
London : Routledge, 2017.
Collation:
xv, 163 pages : illustrations (black and white) ; 24 cm.
Series title:
Notes:
Originally published: 2014.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781138081987 (pbk. :)
Dewey class:
394.2
Language:
English
Subject:
BRN:
588781