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The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites

Maslen, Andy2010
Books
This title takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website.
Author:
Imprint:
London : Marshall Cavendish Business, 2010.
Collation:
214 p. : ill. ; 21 cm.
Notes:
Includes index.
ISBN:
9780462099743 (pbk)
Local class:
659.132
Language:
English
BRN:
640921
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