Socialnomics : how social media transforms the way we live and do business
Qualman, Erik, 1972-2013
Books
'Socialnomics' is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Main title:
Author:
Edition:
Second edition.
Imprint:
Hoboken, New Jersey : Wiley, [2013]©2013
Collation:
xviii, 316 pages : illustrations (black and white) ; 23 cm
Notes:
Previous edition: 2009.Includes bibliographical references and index.
ISBN:
9781118232651 (pbk)
Language:
English
BRN:
718305