Event marketing : how to successfully promote events, festivals, conventions, and expositions
Preston, Chris, 1961-2012
Books
The effective marketing of an event involves a range of components, from sales & advertising to public relations & community involvement. This book covers all aspects of marketing conferences, meetings, festivals, fairs, & other events.
Main title:
Author:
Edition:
Second edition / C.A. Preston.
Imprint:
Hoboken, New Jersey : John Wiley & Sons, Inc., [2012]©2012
Collation:
xix, 300 pages : illustrations (black and white) ; 24 cm.
Series title:
Notes:
Previous edition: published as by Leonard H. Hoyle. 2002.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780470891070 (hbk. :)
Dewey class:
659
Language:
English
Added title:
BRN:
725607