Fashion buying and merchandising : the fashion buyer in a digital society
Boardman, Rosy2020
Books
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies, the changing nature of the industry into one that is faster-paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in 'in-season buying' as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing and computer-aided design.
Main title:
Fashion buying and merchandising : the fashion buyer in a digital society / Rosy Boardman, Rachel Parker-Strak and Claudia E. Henninger.
Author:
Imprint:
London : Routledge, 2020.
Collation:
vii, 232 pages : illustrations (colour) ; 25 cm.
Series title:
Notes:
Includes QR code.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781138616325 (pbk. :)
Language:
English
BRN:
89320